THE EMDR TOOLBOX FOR COUPLES THERAPISTS
Designing a resource and distribution plan centered on accessibility
Many couples therapists struggle to integrate EMDR techniques into their practice due to a lack of easily accessible education and ready-to-use resources. Patrick Monette, a seasoned couples therapist, recognized this gap and sought to create a solution. After developing several EMDR tools for his own practice, Patrick was ready to turn these resources into a polished product to share with fellow clinicians and increase his passive income. The result? 'The EMDR Toolbox for Couples Therapists,' a flexible and accessible resource designed to help therapists seamlessly incorporate EMDR techniques into their sessions.
FORMAT OPTIONS
To ensure the Toolbox can easily be incorporated into any therapist’s workflow, I formatted each resource to work as a printed, digitally annotated, or form-fillable PDF. This flexibility enables therapists to seamlessly integrate EMDR techniques into their practice, regardless of their preferred method.
“Mindy helped me bring a project that I had been wanting to do into reality. I honestly was blown away with the final product...it turned out more amazingly than I could have ever imagined doing on my own.”
Patrick Monette, Monette Counseling Services
MARKETING & DISTRIBUTION
I created listings for both the client’s Wix website and Etsy shop to reach a wider audience.
Each listing was optimized with platform-specific copy, video, images, and search criteria, with strategically discounted pricing offered on the client’s website to encourage buyers to shop directly.
Marketing & Distribution Playbook
I developed a sustainable marketing and distribution plan to take the client from their product launch date and beyond. The Marketing & Distribution Playbook includes key components such as pricing and sale strategies, a promotional video, launch content, reusable social media templates, and product mockups. This comprehensive plan is designed to be a long-term resource that Patrick can use to continue growing his business. By following the strategies outlined in the playbook, he can maintain a consistent marketing effort, increase sales, and expand his reach over time.
“I am not well versed in technology and Mindy was able to help me understand the process of what we needed to do to make my goal become a reality.”
Patrick Monette, Monette Counseling Services