Your brand starts with you.

It should be shaped by your story, not somebody else’s template.

You’ve tried to piece it together -

A logo here, a graphic there.
Maybe a Pinterest board or moodboard you poured time into,
but never quite put into action.

And now your brand doesn’t even feel like you.

That’s where this work begins: with clarity, reflection, and space to ask -

Who am I building this for? And how do I want to show up?

A Rooted Approach

Branding isn’t just deliverables, it’s a process of discovering what’s at the heart of your work.

We begin with curiosity, not assumptions.

Through reflection, conversation, and creative exploration, we uncover what makes your work meaningful and how to express that visually with clarity and care.

There are no cookie-cutter templates here.

Just space to think differently, speak honestly, and build a brand that resonates with you and your audience.

What the Process Looks Like

Phase 1: Discover

We begin with a Discovery Session where we clarify your goals, reflect on your values, and get to the heart of your brand story.

Phase 2: Create

Based on our reflection work, we’ll shape your visual identity. If applicable, this phase may also include strategic planning to support your new branding.

Phase 3: Align

Your branding is finalized and prepared for launch! This phase supports your next steps - whether you’re integrating it on your own or guided through a full brand walkthrough.

BRAND IDENTITY PACKAGES

Primary Logo
$150 – $225
A focused option for creating your primary logo. Ideal for new businesses or anyone needing a strong visual starting point.
Logo Suite
$250 – $400
Includes your primary logo, submark, and favicon. Perfect for building a cohesive visual identity across platforms.
Visual Identity Package
$500 – $750
Builds on the Logo Suite with a custom palette, font pairing, design elements, and a brand guide. Best for elevating and aligning your brand presence.

starting at $2000

BRAND DISCOVERY & DESIGN PACKAGE

Your brand is more than a logo - it’s how people experience your work.

This package goes beyond design. We begin with reflection: collaborative conversations, a brand audit, and competitor research to clarify your mission, vision, values, voice, audience, and positioning. From there, we shape a visual identity that’s aligned, intentional, and built to carry your work forward.

Whether you're launching a new business or evolving your existing offerings, this process helps your brand show up with clarity and consistency - rooted in what matters most.

BRANDING PACKAGES

Primary Logo

$150 – $225
  • 1:1 Consultation
  • 30-min Discovery Session
  • Primary Logo Design
  • Primary Logo Design

Logo Suite

$250 – $400
  • 1:1 Consultation
  • 60-min Discovery Session
  • 30-min Brand Walkthrough
  • Primary Logo Design
  • Primary Logo Design
  • Logo Variations
  • Submark Logo
  • Favicon Logo

Visual Identity Package

$500 – $750
  • 1:1 Consultation
  • 60-min Discovery Session
  • 60-min Brand Walkthrough
  • Consultation as needed
  • Primary Logo Design
  • Primary Logo Design
  • Logo Variations
  • Submark Logo
  • Favicon Logo
  • Custom Identity Elements
  • Color Palette
  • Font Pairing
  • Patterns
  • Icons Suite

Brand Discovery & Design Package

Starting at $2000
  • 1:1 Consultation
  • 90-min Discovery Session
  • 60-min Strategy Session
  • 60-min Brand Walkthrough
  • Consultation as needed
  • Primary Logo Design
  • Primary Logo Design
  • Logo Variations
  • Submark Logo
  • Favicon Logo
  • Custom Identity Elements
  • Color Palette
  • Font Pairing
  • Patterns
  • Icon Suite
  • Curated Stock Image Library
  • Brand Development
  • Define Core Values
  • Mission Statement
  • Vision Statement
  • Brand Strategy
  • Digital Presence Audit
  • Competitor Research
  • Positioning Statement
  • Goal Clarification
  • Ideal Audience Personas
  • Strategic Planning
  • Campaign planning & implementation
  • Visibility opportunity research
  • Brand Guidelines
  • One-Page Brand Guide
  • Comprehensive Brand Guidebook

Design

Custom designed marketing materials, presentation decks, invitations, and more that make a lasting impression.

BRAND DESIGN

  • ✓ one 60 minute discovery meeting

    ✓ 3 logo design options
    (2 rounds of edits each)

    ✓ raster and vectorized files
    (PNG, JPG, SVG, PSD)

  • ✓ one 90 minute discovery meeting

    ✓ primary logo
    (3 design options, 2 rounds of edits each)

    ✓ submark logo
    (3 design options, 2 rounds of edits each)

    ✓ favicon logo
    (3 design options, 2 rounds of edits each)

    ✓ raster and vectorized files
    (PNG, JPG, SVG, PSD)

  • ✓ two 60 minute discovery meeting

    ✓ logo suite
    (primary logo, submark logo, favicon logo)

    ✓ custom identity elements
    (patterns, color systems, font pairings)

    ✓ complimentary icons or illustrations

    ✓ brand guidelines one-pager

    ✓ raster and vectorized files
    (PNG, JPG, SVG, PSD)

Optional Add-Ons:

  • Email signature — $75

  • Business Card – $75

  • Letterhead – $75

  • Sticker – $75

  • Extra 2 rounds of edits — $100

  • Email banner — $100

  • Curated stock image collection — $100+

  • Identity icons and illustrations — $150+

DIGITAL ASSETS

  • 1 Post Graphic – $50

    3 Post Graphics – $120

    10 Post Graphics – $250

    20 Post Graphics – $300

    1 Post Template – $100

    3 Post Templates – $200

    10 Post Templates – $375

    20 Post Templates – $500

    20 Post Graphics Subscription – $250 per month

  • options dependent on mailing platform

Optional Add-Ons:

  • Email signature — $75

  • Extra 2 rounds of edits — $100

  • Email banner — $100

  • Curated stock image collection — $100+

  • Identity icons and illustrations — $150+ (included in Brand Identity Package)